Privacy Policy

1. Who we are

Sparks Leads Dog Training is a sole-trader dog training and behaviour consultancy operated by Steve Sparks, based in Southend-on-Sea, Essex. We are the data controller for personal information collected through this website and our services.

Contact: [email protected] | 07774 283587

2. What data we collect

We may collect the following personal data:

• Contact details — your name, email address, and phone number when you submit an enquiry form or contact us directly.
• Dog information — breed, age, and behaviour details you share when enquiring about training.
• Communication records — emails, messages, and notes from consultations.
• Technical data — IP address, browser type, and pages visited, collected automatically via server logs.

3. How we use your data

We use your personal data to:

• Respond to your enquiries and provide dog training services.
• Send booking confirmations and session reminders.
• Improve our website and services.
• Comply with legal obligations.

Our lawful basis for processing is legitimate interests (responding to enquiries and delivering services) and, where applicable, contract performance.

4. How long we keep your data

We retain enquiry and client records for up to 3 years after our last contact, unless you ask us to delete them sooner. Technical server logs are retained for up to 90 days.

5. Who we share your data with

We do not sell or rent your personal data. We may share it with:

• GoDaddy — our website hosting and messaging platform, acting as a data processor.
• Email providers — to deliver communications you have requested.
• Legal authorities — if required by law.

6. Cookies

This website uses essential cookies required for the site to function. We do not currently use analytics or advertising cookies. If this changes, we will update this policy and display a cookie consent notice.

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate data.
• Erase your data (the "right to be forgotten").
• Restrict or object to processing.
• Data portability — receive your data in a machine-readable format.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

8. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last revised. Continued use of our website after changes constitutes acceptance of the updated policy.